You know that schoolyard bully? The one that calls you bad names, and then runs crying to mommy when you call him a name back? Well Apple is proving to be one of those.
We have all seen the various ads where Apple uses vague concepts such as, “Macs are cooler” and “Macs are easier to use”, to push their wares. We have all seen the cheap shots they take at Bill Gates by having a geeky and technologically inept twit touting Windows, only to admit that Macs are cooler in the end.
Well now Microsoft decided to run some ads specifically targeting Apple, and unlike the former’s unsubstantiatable statements, Microsoft attacks Apple where it really hurts, on price.
Macs on average are about twice as expensive as Windows based machines, running on the exact same hardware, and now Microsoft is driving the point home. In the ad, Microsoft compares a $972 Dell laptop to a $1999 Mac with virtually the same hardware. Apparently Apple’s legal department called Microsoft to get them to stop running the ads, because they lowered the price of their PCs (oops I mean Macs) by $100, making the ad technically slightly inaccurate. The end result, however, is that Macs are still hundreds of dollars more expensive, and seeing as how Apple just tipped their hand, Microsoft has every intention to ratchet up the ads even more.
How does it feel to have the finger wagging in your face now Steve? Let’s do some LSD and talk about it.
http://www.theregister.co.uk/2009/07/16/apple_asks_microsoft_to_pull_ads/
