A novel and very socialist concept, but not as silly as it might appear at first glance. We have all seen bullshit chain-letters, promises to get 10 cents from Bill Gates for every-time we forward this message, etc. Well this is different. The advertising revenue generated from the search buys approx 20 grains of rice. Which is given to those much less fortunate. Remember it the next time you need to google something, at least try both.
http://bits.blogs.nytimes.com/2009/04/14/seeking-to-end-world-hunger-one-search-at-a-time/
